About Le Bijou

Challenging the big industry

Once this was just a bold idea. We went all-in on it and became the market leader in tech-enabled hospitality.

Alexander opens his first apartment

Le Bijou founder Alexander Hübner sets up his first high-end AirBnB in Zurich, Switzerland as one of the first Airbnb users in Switzerland.

2009

The struggle to replace human work by machines

After several attempts with Homematic and FileMaker®, Alexander seeks for help to make his vision of a fully automated 5* apartment-hotel become reality.

2010

The impossible search for the computer genius

Exhausting from some rather strange meetings with hard- and software professionals, someone finally takes Alexander's hand and he meets his first co-founder in unexpected circumstances: at the gym. Renato joins the team as the fittest nerd ever.

2011

A meeting beyond expectations

Madeleine was probably the only person Alexander didn't meet for a business purpose. After seeing Madeleine's out-of-this-world sales talent he was convinced that Madeleine was the missing part to his team. It took him only 2 years to "sell" the idea to her. Madeleine is not only a gem herself but also came up with the name "Le Bijou".

2011

Second apartment, celebrity guests endorsements

Le Bijou opens their second apartment, visited by Apple Co-founder Steve Wozniak who calls Le Bijou "The most outstanding hospitality experience ever".

2014

Units 3, 4, 5

We opened apartment three, four, five and worked hard to make the business easily scalable which was not easy, after hearing the word "no" more than you could imagine.

2015

Returns you wouldn't believe

Growing a business is easy. You just go to a bank and ask for a loan? The answer is: Hell no! We on-boarded our first investors with the help of crazy yields and a bold vision.

2015

Double digit growth and the first big revenues

After pushing hard to open new large units we were able to grow double-digits for the first time. The revenues quickly grew beyond CHF1M and would catapult Le Bijou to a rising star of Swiss hospitality.

2016

30 days or less; our 1M bond issue

We raised first significant external investment and the Le Bijou Bond 01/2016 was born. It took us 30 days or less to raise CHF 1M. The investors are still with Le Bijou and invested throughout the coming rounds.

2016

Further growth, closing of the second bond

We opened a couple of new units, sold out the second bond issue. Le Bijou was covered in Neue Zürcher Zeitung, Tages Anzeiger, SRF, National Geographic and more than in 10 other large-scale media.

2017

Credit Suisse and other co-investors

We closed the first property development deal with Credit Suisse followed by other co-developments with two of the largest Swiss real estate companies.

2017

Attracting international luxury brands

After serving thousands of tourists in only a few years, Le Bijou quickly grew to a team of 60 people and expanded its offering to high end events for customers like Google, Uber, UBS, Credit Suisse, Gucci, Rolex, Chloé, Adidas, Hugo Boss, American Express, Samsung and many more...

2017

Not everything is fake news: our increasing visibility.

Sunday Press writes "A media coverage big hotel chains can only dream of" and it is true, we got covered in major articles from journals like NZZ, Swiss Radio & Television (SRF), Tagesanzeiger, National Geographic Traveler, Conde Nast, Blick, Bilanz, der Bund, Handelszeitung, AXA and many more...

2018

A holistic approach: The Le Bijou Owners Club

We are constantly looking for the next innovation. Giving our investors a more meaningful part in our business just felt like a logical next step. What we didn't know was that this model would attract people beyond our believe.

2018

A successful model that continues

We believe that the community model is the future of Le Bijou. After quickly closing the fundraising for our Zurich franchise, we continued our expansion in Lucerne, one of Switzerlands highest performing touristic markets.

2019

The future

We are working towards the goal of becoming the biggest and most profitable luxury apartment-hotel chain in Switzerland. After this goal is achieved, we will further expand throughout Europe and the rest of the world.

About the founders

Le Bijou is a network of high-end apartment hotels

Alexander Hübner

CEO & Co-Founder @ Le Bijou

Alexander is an entrepreneur since 2006. Prior to founding Le Bijou, Alexander founded and ran a media & advertising company. Alexander’s endeavors in business have been widely recognized by international organizations such as EY Entrepreneur of the year (nomination) and the Swiss Economic Award (finalist).

Madeleine Hübner (Fallegger)

COO & Co-Founder @ Le Bijou

Madeleine is Le Bijou’s sales & communications superstar. She was widely recognized for her achievements with Le Bijou, appearing in Women in Business 40 under 40 (most successful women in business). She studied Art & Design at Parsons in Paris and is fluent in 5 languages.

Renato Steiner

CTO & Co-Founder @ Le Bijou

Renato has over 20 years of experience in delivering technology excellence with an unparalleled customer focus. Prior to Le Bijou Renato worked for big corporates such as multinational banks and insurance companies. He studied at NTU (Taiwan) and speaks fluent Chinese.

Alexander Hübner

CEO & Co-Founder @ Le Bijou

Madeleine Hübner (Fallegger)

COO & Co-Founder @ Le Bijou

Renato Steiner

CTO & Co-Founder @ Le Bijou

Behind the scenes

Le Bijou is a network of high-end apartment hotels

Building one of the first units Le Bijou MH6 Jacuzzi Penthouse

How it feels to be a member Le Bijou Community

Enjoy exclusive investor benefits Investor Event

Project launch party LG23 Investor Event

One of the first media appearances Swiss National Television

Hear what the Apple CEO says about them John Sculley

Vision & future of Le Bijou Hear what the founders say

Our recurring Christmas gatherings Investor Event

A strong partner Hear what Samsung says

A legend about Le Bijou Apple Co-Founder Steve Wozniak

The real Wolf of Wallstreet about Le Bijou Jordan Belfort

High end jewellery shooting Gübelin

Thank you