Le Bijou investment review

Prime real estate in the largest Swiss cities
With proven stability and high return results even during covid-19

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Le Bijou is a network of high-end apartment hotels

Le Bijou is revolutionising the high-end hospitality industry. It is a bold statement, but it was a bold idea: three young entrepreneurs from Switzerland seeking to deliver a new kind of hotel service to an underserved luxury consumer. 

We didn’t come from a hospitality background, and that allowed us to see a market gap and create a solution that worked from a customer perspective. Our apartment hotel concept reinvents the entire five star experience – and significantly improves it by delivering a much higher level of privacy and convenience than an ordinary hotel.

As well as improving customer experience, we also improved the bottom line, reducing the expenses of the traditional hotel model and providing an impressive rate of return for investors that have joined us and are already benefitting from our collaboration.

“Success has proven Le Bijou right: rates of return from which classic hotels and other companies can only dream of.”
Neue Zürcher Zeitung October 2017
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Primed to expand

Ready to grow

With occupancy rates 75% - 85%, Le Bijou is ripe for expansion. London, Hong Kong, Dubai, New York... we are curating a collection that offers our unique blend of location, innovation and five-star service in the best city centre locations across the globe

Easy to scale

Unlike traditional hospitality brands, we are agile and easy to set up, with a well-oiled marketing machine and a Rolodex of guests eager to join us wherever we go. We don’t need to hire and train hundreds of employees, and our Uber-like service model is easily adaptable and can work in any city.

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Why invest in Le Bijou

The difference is obvious

Above-market returns

Our innovative partnership offers an easy way to enter the high-end real estate rental market with up to 6.0% return on fixed income by way of a bond investment, and up to 7 - 14% in the equity model (based on achieved past results). We can deliver on these because of our unique business model - we're serving an underserved segment of luxury customers, and have barriers in place to prevent the competition from entering our market.

Diversified revenue streams

We don’t rely on any single group of customers. Hotel clients are distributed across business verticals, countries of origin, and purpose of the booking - from corporate events to private travels, from individual clients to travel agencies.

Successful during pandemic

During the covid-19 outbreak, Le Bijou has generated international headlines by its quarantine-apartment offering. International media such as Forbes, Bloomberg, the New York Times, CNN, and many more have reported about the brand. With a shift in income streams, Le Bijou remained profitable for investors. Swiss real estate investments have a very low correlation with global real estate (Credit Suisse), meaning that they are relatively independent of the global dips.

Our investor community

An investment into Le Bijou represents a commitment to an exclusive network of individuals that encompasses innovative thinkers from the co-founder of Apple Computers, to CEOs of market-changing companies. But it’s not all business. From cocktail networking to a classic Swiss fondue; black tie to sports days; we like to catch up with our investors regularly to share a little of the Le Bijou spirit.

A selection of our properties

Le Bijou is a network of high-end apartment hotels

Apartment hotel

Launched 2015

Address Münsterhof 6, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2017

Address Limmatquai 80, 8001 Zurich

Rate per night up to 4'500 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2015

Address Münsterhof 6, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2016

Address Limmatquai 80, 8001 Zurich

Rate per night up to 8'000 CHF

Occupancy rate 100%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2018

Address St. Leodegarstrasse 2, 6005 Lucerne

Rate per night up to 1'800 CHF

Occupancy rate 70% — 80%

Apartment hotel

Launched 2019

Address Linteschergasse 23, 8001 Zurich

Rate per night up to 3'800 CHF

Occupancy rate 70% — 80%

Fundraising for

Owners Club Lucerne

OCLU AG

Expected returns:

Owners Club Lucerne

7 – 14% p.a. projected returns (A-shares)

2.5 – 6% p.a. projected returns (B-shares)

The offering of the A-shares and B-shares is exempt from the requirement to prepare and publish a prospectus under the Swiss Financial Services Act (FinSA) because such offering does not exceed a total value of CHF 8 million over a 12-month period and the A-shares and B-shares will not be admitted to trading on any trading venue (exchange or multilateral trading facility) in Switzerland. No prospectus pursuant to FinSA has been or will be prepared for or in connection with the offering of the A-shares and B-shares.

There is probably no other accommodation that combines such an exclusive location with breathtaking views and interiors as Le Bijou SL2 in Lucerne. This gem is embedded in an international hotspot for watches and jewelry with a broad shopping offering.

Lucerne, the top performer

Expected returns:

Owners Club Lucerne

7 – 14% p.a. projected returns (A-shares)

2.5 – 6% p.a. projected returns (B-shares)

The offering of the A-shares and B-shares is exempt from the requirement to prepare and publish a prospectus under the Swiss Financial Services Act (FinSA) because such offering does not exceed a total value of CHF 8 million over a 12-month period and the A-shares and B-shares will not be admitted to trading on any trading venue (exchange or multilateral trading facility) in Switzerland. No prospectus pursuant to FinSA has been or will be prepared for or in connection with the offering of the A-shares and B-shares.

With an average of more than 27,000 visitors per day, Lucerne is one of the most appreciated towns in Switzerland. In peak periods, Lucerne records occupancy rates of 90%, the highest in the country. 

Lucerne hits a record

Expected returns:

Owners Club Lucerne

7 – 14% p.a. projected returns (A-shares)

2.5 – 6% p.a. projected returns (B-shares)

The offering of the A-shares and B-shares is exempt from the requirement to prepare and publish a prospectus under the Swiss Financial Services Act (FinSA) because such offering does not exceed a total value of CHF 8 million over a 12-month period and the A-shares and B-shares will not be admitted to trading on any trading venue (exchange or multilateral trading facility) in Switzerland. No prospectus pursuant to FinSA has been or will be prepared for or in connection with the offering of the A-shares and B-shares.

Visits hit a record in May this year when the city housed more tourists than locals, something unseen in the whole of Switzerland before.

Market and the Business Model

Le Bijou is a network of high-end apartment hotels

A growing market

Stability during pandemic
During the covid-pandemic, Le Bijou’s business model has shown strong resistance and remained profitable by shifting income towards other revenue streams (events, local business, and long-term stays). An advantage classic hotels can’t compete with.

Swiss travel market growth
The Swiss travel market has seen consistent growth for the past two decades, unaffected by global turmoil. It is not only the picturesque Alps, surreal lakes, and rich historical heritage that attracts visitors, but also the unparalleled safety that allures wealthy travellers.

Global travel market growth
The value of global tourism reached $5.29 trillion in 2017 — and the size of the market only continues to expand. Within this vast market, the luxury traveller represents the fastest-growing segment, projected to grow at CAGR 7.9% during 2019 – 2026.

A profitable and reliable segment
We are catering for a niche that offers high profit, yet low-competition: wealthy travellers who seek the privacy and convenience of renting an entire apartment on an online on-demand platform, but require the style, service, and security of a top-level hotel. This group is likely to stay true to their travel preferences in any financial weather.

Business model

High margins
Our apartment-hotel and innovative digital service concepts offer high margins, reducing fixed and operational costs by 50-60% (in comparison to luxury hotels). Plus, our innovative Uber-like service model places us a cut above any potential competitor.

Significant entry barriers
We are the market leader in this niche, with a market share in key locations in the major Swiss cities, strong relationships with landlords, family offices, high-end travel agencies, and private concierges, and wide visibility amongst our target market (an advertising reach of over three million).

Diversified income streams
A significant part of our revenue comes from private and business bookings: brand events, executive lunches, and family celebrations. Our client list includes brands like Krug Champagne and Estee Lauder, celebrities like Steve Wozniak or John Sculley, and even Middle-Eastern royal families.

“Having low fixed costs is an advantage in the hotel industry. Le Bijou can manage the cost pressure better than hotels that have to pay salaries for hundreds of employees.”
Tagesanzeiger July 2017

Two types of investment

Le Bijou offers two types of investment: bond and equity.

Bond*

Returns: 3, 4, 5, or 6% annually, fixed income (depends on the investment size).

Our fixed-income investment offers the opportunity to participate in a bond issued by Le Bijou. This is an investment backed by a premium hotel apartment concept in the biggest Swiss cities which are operated by Le Bijou with a fixed income – 3, 4, 5, or 6%, depending on the investment size and level of securitization.

Terms exclusively according to official term sheets or bond prospectus

Equity

Returns: up to 7 – 14% p.a.

Investors become shareholders of an operational, fully-fledged Le Bijou franchise unit that includes the completely automated Le Bijou service and operating system, marketing and branding, as well as the signature Le Bijou interior. Investors directly participate in all the profits generated by this unit.

Please study the risk profile here.

The offering of the A-shares and B-shares is exempt from the requirement to prepare and publish a prospectus under the Swiss Financial Services Act (FinSA) because such offering does not exceed a total value of CHF 8 million over a 12-month period and the A-shares and B-shares will not be admitted to trading on any trading venue (exchange or multilateral trading facility) in Switzerland. No prospectus pursuant to FinSA has been or will be prepared for or in connection with the offering of the A-shares and B-shares.

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Bond vs Equity?

Le Bijou is a network of high-end unit hotels

Scroll to see more »

Owners Club
Bond*
Yield or dividends based on previous results or projections*
up to 7-14%
3, 4, 5 or 6% fixed
1M investment worth in 10 years if all returns are being reinvested
up to 2M - 3.7M (up to 200% - 370% aggregated return)
1.34M - 1.7M (34% - 70%, depending on the particular bond)
Investment in a premium swiss property
yes
yes
Income is based on diversified revenue streams
yes
yes
Resistant to global markets fluctuations correlation of Swiss property and Global property markets is 0.1, according to Credit Suisse
yes
yes
Can get returns when market goes up
yes
no
Fixed income and returns
no
yes
Description
Becoming a shareholder in a franchise company that owns the long lease and the franchising agreement for management of a property.
Becoming a creditor to a company that owns and manages a property
Asset
Shareholding in the company
Bond instrument
Return profile
Return is based on the profit derived from fee-paying guests (revenue) minus the operating and capital expenditures associated with the operation
Coupon payment from the SPV (based on the rental income received)
Liquidity
Shareholders are able to sell shares through an internal marketplace
Redemption upon maturity (12-84 months)
Capital Security
Higher risk
Real estate backed / senior or junior debt
Payout interval
Yearly
Monthly/quarterly/yearly
Official sale or issue prospectus or term-sheet
Available at Le Bijou (Term-sheet, FIDLEG exemption)
Available at Le Bijou (Term-sheet, FIDLEG exemption)
Notes on return projections
Previous earnings are not an indicator for future earnings
Previous earnings are not an indicator for future earnings

Most investors invest in a combination of bonds and equity models

Schedule a consultation session with our representative

Be part of our success

Use the sliders to see how your investment would grow (assuming profits are reinvested)

Initial deposit
CHF 150,000
Monthly deposit
CHF 1000
Risk
Focused
equity: 100%; bond: 0%

Le Bijou (7 - 14% p.a.)

CHF 210,900 - 444,200

Stock market (0 - 8% p.a.)

CHF 156,200 - 310,300

Real estate crowdfunding (2 - 4% p.a.)

CHF 190,000 - 374,000

In The Media

Le Bijou has been making headlines worldwide since 2013

UNITED STATES

"The idea of a rented sanctuary is taken to the pinnacle of luxury with Le Bijou, a group of 42 apartments in prime locations in Switzerland."

New York Timeswww.nytimes.com

UNITED STATES

"Le Bijou's 'COVID-19 Service' now offers stays in apartments that can be operated without a staff. It's a way for the company to navigate falling demand during the pandemic."

Forbeswww.forbes.com

UNITED STATES

"A Swiss luxury hotelier started a “Covid-19 Service” offering wealthy clients high-end quarantine apartments with meal delivery and medical services, including virus tests."

Bloombergwww.bloomberg.com

UNITED STATES

"Most of Switzerland's five-star properties have closed their doors, but at Le Bijou, there's luxury accommodation and health screening for the handful who can afford it."

CNNwww.cnn.com

SWITZERLAND

"The Zug chain Le Bijou promotes exclusive 'quarantine apartments' in Zurich with medical supervision and virus tests."

Neue Zürcher Zeitungwww.nzz.ch

SWITZERLAND

"Clever young entrepreneurs have discovered a lucrative new market."

SRFwww.srf.ch

SWITZERLAND

"A young Swiss company offers luxury apartments in a prime location - and has now adapted its offer to the corona crisis."

Tages Anzeigerwww.tagesanzeiger.ch

SWITZERLAND

"The Swiss hotel Le Bijou turns the corona crisis into a new business model."

Blickwww.blick.ch

UNITED STATES

"Robot butles and mobile check-in: this is what to expect when hotels reopen."

Condé Nast Travellerwww.cntraveller.com

GERMANY

"Luxury, high-end isolations in style, with a personal grocery shopper, visits from a doctor and an in-room test for COVID-19."

Deutsche Wellewww.dw.com

GERMANY

"Le Bijou has 42 apartments, around 30 are now rented for two or more weeks, and only ten apartments can be booked for shorter periods."

Süddeutsche Zeitungwww.sueddeutsche.de

UNITED STATES

"Le Bijou began marketing quarantine-friendly perks, such as automated check-in (so that guests don’t have to interact with strangers) and in-room medical services provided by Double Check, a private health clinic in Switzerland."

Washington Postwww.washingtonpost.com

UNITED STATES

"Hotels are starting to advertise quarantine packages to guests as the coronavirus pandemic spreads around the world. One such hotel is even providing coronavirus testing and 24/7 medical supervision."

USA Todaywww.usatoday.com

UNITED STATES

"Luxury hotel-apartment chain Le Bijou has gone a step further, offering a full ‘COVID-19 service’. The company is advertising ‘quarantine apartments’, featuring in-room coronavirus-testing, healthcare services such as nursing and personal chef service."

Time Outwww.timeout.com

UNITED STATES

"Le Bijou offer free stays for health-care workers, working overtime to help cope with the virus outbreak, as well as for people in great need."

CNBCwww.cnbc.com

UNITED STATES

"A hotel and resort in Switzerland is offering luxury apartments for quarantine during the COVID-19 outbreak. Aside from the typical amenities, the apartments include several coronavirus-themed amenities, including an in-room coronavirus test."

Fox Newswww.foxnews.com

UK

"In Switzerland, high-end hospitality company Le Bijou has begun offering quarantine apartments including in-room coronavirus testing, personal chefs and access to private medical clinics."

Telegraphwww.telegraph.co.uk

SWITZERLAND

"The pandemic has given their business model another boost."

SRF Ecowww.srf.ch

SWITZERLAND

"Le Bijou offers a 'Covid-19 service'. The apartments are configured for a luxury quarantine with meal delivery and even screening test."

Le Tempswww.letemps.ch

UK

"Le Bijou is a hotel that was exclusively built for people who wish to avoid human contact which is the perfect set-up for a global pandemic."

Expresswww.express.co.uk

UK

"Le Bijou already catered for a very exclusive clientele, playing host to the likes of Apple co-founder Steve Wozniak. But even the most luxurious hotels have not been immune to the plummeting demand, which has led to the co-founder and CEO of the hotel chain to get creative."

Daily Mailwww.dailymail.co.uk

UAE

"Modern luxury Le bijou apartments in Switzerland have everything for guest that might need during a period of social estrangement, such as a private gym, spa, kitchen, grocery delivery."

Arabic CNNhttps://arabic.cnn.com

JAPAN

"Zurich's 'Le Bijou' is a hotel popular among celebrities. The hotel is highly estimated by Apple co-founder Steve Wozniak, the Saudi royal family, and 'The Wolf of Wall Street' Jordan Belfort."

Forbes Japanforbesjapan.com

SWITZERLAND

"The luxury apart-hotel Le Bijou is currently in the media worldwide."

20 Minutenwww.20min.ch

ITALY

"The Covid-19 service provides the opportunity to stay in your own apartment also by resorting to a staff of people made to measure, with a menu of services that in fact serves to “transform your room in Le Bijou into a real private health center."

Forbes Italyforbes.it

NEW ZELAND

"Le Bijou began marketing quarantine-friendly perks, such as automated check-in (so guests don't have to interact with strangers) and in-room medical services provided by Double Check, a private health clinic in Switzerland."

New Zealand Heraldwww.nzherald.co.nz

UNITED STATES

"If you find yourself in Switzerland, you can now quarantine in style at the Le Bijou luxury hotel chain."

Fortunefortune.com

PORTUGAL

"The Swiss and luxurious Le Bijou includes in its special apartments services such as the possibility of taking a Covid-19 test, and access to services such as the care of a nurse, twice a day, or full time."

Obserbadorobservador.pt

INDIA

"To secure reservations in this unprecedented climate, some hoteliers have gotten creative."

India Timeswww.newsindiatimes.com

UNITED STATES

"Units are fully automated: guests don't need to interact with any other humans, not even at check-in."

Insiderwww.insider.com

AUSTRIA

"Le Bijou not only impresses with its exclusive location in Zurich city center, but now also with a very special service. A quarantine stay with add-ons such as in-room coronavirus tests, doctor visits and 24/7 care is the new flagship of the hotel company."

OE24www.oe24.at

NORWAY

"An innovative hotel manager in Switzerland thinks outside the box. [He] developed a new concept to help [the company] survive through the crisis: 'Covid19 Luxury Quarantine'."

Nettavisenwww.nettavisen.no

THAILAND

"If you get stuck in Switzerland or think there is a high risk and want to quarantine yourself - this is the best service you can find."

Thairathwww.thairath.co.th

PHILIPPINES

"One Swiss firm has found a way to stay afloat offering a luxury COVID-19 isolation service."

Asia Tatlerph.asiatatler.com

TURKEY

"While the coronavirus outbreak hit the hospitality and tourism sector, a company in Switzerland found its way out of the crisis by offering luxury quarantine service."

Euronewstr.euronews.com

GREECE

"[They took] quarantine to another level."

The Bestwww.thebest.gr

ROMANIA

"Le Bijou has partnered with a Swiss private hospital to offer guests twice-daily medical visits by nurses for an additional 800 francs a day."

Libertateawww.libertatea.ro

POLAND

"A hotel chain introduces 'COVID-19 Quarantine' service."

Wprostzdrowie.wprost.pl

SWIZERLAND

"All accommodation units can be operated without personnel, including check-in, so that customers have the opportunity to remain completely isolated. You don't have to shake hands with anyone."

Cash.chwww.cash.ch

ITALY

"The intuition guided the founders of Le Bijou to turn the quarantine into something as pleasant as it can get."

Panoramawww.panorama.it

LATVIA

"Le Bijou introduced new security measures - food is delivered without contact - food is left at the door, all rooms are disinfected before and after guests arrive, and various other precautions are taken."

Jaunsjauns.lv

FINLAND

"The hotel and restaurant industry has run into great difficulties due to the pandemic. However, some luxury hotels have found a niche in the viral crisis."

Helsingin Sanomatwww.hs.fi

Join us at one of our investor events

We hold regular events for our current and potential investors, bringing together a network of some of the world's most exciting and adventurous thinkers. Get in touch to get involved.

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What others say about us

CLIENT

Steve Wozniak Apple Co-Founder

Media

"The pandemic has given their business model another boost." - SRF Eco

SRF Eco www.srf.ch

INDUSTRY EXPERT

“Having low fixed costs is an advantage in the hotel industry. Le Bijou can manage the cost pressure better than hotels that have to pay salaries for hundreds of employees.”

Yngve Abrahamsen Tourism Expert, ETH Zurich

MEDIA

“Success has proven Le Bijou right: rates of return from which classic hotels and other companies can only dream of.”

Neue Zürcher Zeitung www.nzz.ch

PARTNER

"Le Bijou chose a similarly revolutionary way to finance their expansion as for their own business model – the success in both areas speaks for Le Bijou and their founders."

Roman Grädel Samsung

INDUSTRY EXPERT

"Le Bijou chose a similarly revolutionary way to finance their expansion as for their own business model – the success in both areas speaks for Le Bijou and their founders."

Alwin Meyer Founder swisspeers

CLIENT

"Le Bijou sets new standards – the digital butler is unique!"

John Sculley Former Apple & Pepsi CEO

INDUSTRY EXPERT

"Le Bijou sets new standards – the digital butler is unique!"

Marc Fessler Swiss Tourism Federation

PARTNER

"Le Bijou is a great example of a young innovative company that entered the hospitality market at the right moment and is now healthy.“

Alessandro D’Angelo Expedia

CLIENT

"Whether it’s a celebration with one or 100 guests, a business trip or a VIP stay, Le Bijou is an ideal location."

Elena Weber Estée Lauder

MEDIA

"Whether it’s a celebration with one or 100 guests, a business trip or a VIP stay, Le Bijou is an ideal location."

Lauren Steventon NATIONAL GEOGRAPHIC TRAVELLER

CLIENT

"Le Bijou, the memory of a lifetime!"

Steve Wozniak Apple Co-Founder

MEDIA

"A 6-star experience in the heart of town: Swiss luxury redefined! A new star is born."

SRF Eco National Swiss Television

CLIENT

"A 6-star experience in the heart of town: Swiss luxury redefined! A new star is born."

Michael, Hotels.com Le Bijou Guest

MEDIA

"The digital butler, «James», from Le Bijou, is always there and can do almost anything."

Neue Zürcher Zeitung www.nzz.ch

CLIENT

"Clever young entrepreneurs have discovered a lucrative new market."

Gübelin High Jewellery www.gubelin.com

MEDIA

"Clever young entrepreneurs have discovered a lucrative new market."

Swiss Radio www.srf.ch

CLIENT

"The well-engineered and advanced technology makes Le Bijou the perfect partner for our future home appliance projects."

Wolf of Wallstreet Jordan Belfort

PARTNER

"The well-engineered and advanced technology makes Le Bijou the perfect partner for our future home appliance projects."

Roman Grädel Samsung

CLIENT

"Le Bijou is the perfect partner to host UHNWI events. We worked with them on several occasions and couldn't be more impressed by their professionalism."

Les Ambassadeurs Philippe Mayer

CLIENT

"Le Bijou is the perfect partner to host UHNWI events. We worked with them on several occasions and couldn't be more impressed by their professionalism."

André Müller Credit Suisse

CLIENT

"Le Bijou is all about great design, attention to detail and innovative ideas. We enjoy working with them a lot!"

Elina Schweizer UBS

PARTNER

Alessandro d'Angelo Expedia

Partner

"The digital butler, «James», from Le Bijou, is always there and can do almost everything.“

Feyza Ciritoglu Mobimo AG

Media

"The digital butler, «James», from Le Bijou, is always there and can do almost everything.“

Neue Zürcher Zeitung www.nzz.ch

Media

"Having low fixed costs is an advantage in the hotel industry. Le Bijou can manage the cost pressure better than hotels that have to pay salaries for hundreds of employees."

Tagesanzeiger tagesanzeiger.ch

Media

"Le Bijou is a very interesting partner for Samsung."

TeleZuri about Le Bijou Swiss Television

Partner

"Le Bijou is a very interesting partner for Samsung."

Roman Grädel Samsung

Why invest

Le Bijou is a network of high-end apartment hotels

Our history & Vision The people behind Le Bijou: Our history & vision

Steve Wozniak Apple Co-Founder

Investor Presentation 25 June 2020

John Sculley Former Apple & Pepsi CEO

Roman Grädel Samsung

SRF Eco Media

Les Ambassadeurs Client

Estée Lauder Client

TeleZüri Media

Mobimo AG Partner

Expedia Partner

Samsung Partner

Edvard Vork

SRF Rendez-Vous Media

The Wolf of Wallstreet Jordan Belfort

Invest and become a part of Le Bijou

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