Exclusive locations for high-quality corporate events at Le Bijou Apartments
At Le Bijou, we believe that a successful brand is defined by the experience customers have with it. But what is a brand? A brand is much more than a logo or a product - it is the perception of people towards an organization and whether they can identify with it. According to US author Seth Godin, "a brand is the sum of expectations, memories, stories, and relationships that influence a customer's decision to buy one product over another."
If companies present their products and services in an attractive, high-quality and personal atmosphere, the brand experience will be positive. Accordingly, customers are more willing to invest in "their" brand - i.e. (repeatedly) buy the products and services of this company.
In times of digital transformation, it is crucial to building a deep and resilient relationship with customers and target groups. And where else can you do this better than in the cosy ambience of a beautiful home? Welcome to Le Bijou!
Corporate events in the Le Bijou Apartments
Le Bijou is the perfect partner to help companies present their products and services
The way brands communicate is changing. It is no longer enough to initiate a sale; customers are becoming more experienced, demanding and interactions with companies are becoming more and more complex and personal. As Billee Howard recently wrote in Forbes magazine, "marketing experts are challenged to create interactions with customers rather than mere transactions."
But what exactly are these "interactions"? Simply put, it's about inspiring a target group with content that appeals to them on an emotional level. To create the link between what they are and how they want to shape their lives - and the brands they want to connect with to lead that life. When it comes down to it, people buy stories rather than things: they buy happiness instead of Coca-Cola, simplicity, and style instead of Apple and privacy and service instead of Le Bijou.
The way customers interact with brands has changed dramatically over the past decade.
Luxury is the possibility to stay close to your customers, and do things that you know they will love
Christian Louboutin, French designer
Le Bijou creates the ideal environment for targeted discussions with customers, interested parties and influencers
As early as 2015, Cone Communications reported that 91% of all customers expect more than just "pure sales" from a brand. And in 2018, the possibilities to achieve this are more diverse than ever before. According to adweek.com, the use of AI and intelligent data is a key driver of customer engagement. These are not robot-based service models, but rather a brand that collects relevant data from customers to personalize their customer experience.
For example, our Le Bijou technology "James" is programmed to learn from interaction with guests, which means that each time a guest visits Le Bijou, their preferences are (optionally) stored, making each visit more personal and therefore more relevant to the guest. We book not only your favourite restaurant but also your favourite table.
In a similar way, brands segment their existing and potential customers in order to create relevant content for the respective segments and to tell suitable stories (Storytelling), which will inspire and involve them. The relevance of this relatively new approach has increased dramatically in recent years - both at live events and online. Research by the Digital Branding Institute has shown that Generation Z watches at least one hour of online video every day. But not just any old video, but videos with relevant content.
Top brands use Le Bijou to build and strengthen their brands
The stylish ambience in Le Bijou Apartments gives a sense of style, luxury, and privacy, with the advantage of a fully integrated interactive audiovisual system. It gives customers, prospects, and influencers the feeling of being something special and builds a world around the brand they want to experience.
Launch your brand or product in the unique setting of a Le Bijou apartment with a view over the city – including a feel-good factor and unique ideas that will positively surprise your guests.
We believe that a presentation should be more personal than showing PowerPoint slides. Le Bijou is an extraordinary venue for everyone: from technology giants to fashion start-ups. Our blend of contemporary design, advanced technology and the best locations in the city make Le Bijou the perfect choice for a new kind of corporate event.
What is the value for real estate investors?
Organising high-quality events in the luxurious Le Bijou Apartments has a whole range of advantages for real estate investors:
- Le Bijou opens up new, high-quality customer segments, even beyond the classic overnight and tourism guests.
- The experience shows that guests at an event in a Le Bijou apartment like to carry out their own future events also with Le Bijou.
- The utilization of Le Bijou real estate, which is already in high demand, continues to rise, which leads to higher achievable rents and ultimately to the highest possible preservation or increase in the value of the entire property.
The unique thing about Le Bijou
Le Bijou is the first enterprise to digitize the upscale hotel sector. Le Bijou combines proven and already successful elements from other revolutionary concepts such as Airbnb with a completely new kind of travel comfort. The innovative apartment concepts and groundbreaking service software “James” make Le Bijou an attractive hotel alternative.
Le Bijou concept is easy to scale – and with it the yield!
Le Bijou works at every popular location in the world. The brand can be easily adapted to local conditions and can also be expanded strongly with franchise-like models. In order to establish new flagship projects of Le Bijou in top locations and to increase brand awareness, Le Bijou is further expanding its network in strategic locations and in top locations.