The best way to predict the future is to create it.

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Le Bijou is revolutionizing the high-end hospitality industry. It is a bold statement, but it was a bold idea: three young entrepreneurs from Switzerland seeking to deliver a new kind of hotel service to an underserved luxury consumer.

We didn’t come from a hospitality background, allowing us to see a market gap and create a solution that worked from a customer perspective. Our apartment hotel concept reinvents the entire white glove, five-star experience – and significantly improves it by delivering a much higher level of privacy and convenience than an ordinary hotel. We provide hotel guests, long-term residential tenants, and top-tier corporates with a unique experience they cannot find anywhere else.

As well as improving customer experience, we also improved the bottom line, reducing the expenses of the traditional hotel model and providing an impressive rate of return for investors that have joined us and are already benefitting from our collaboration.

Success has proven Le Bijou right: rates of return from which classic hotels and other companies can only dream of.

Neue Zürcher Zeitung


Alexander opens his first apartment.

Le Bijou founder Alexander Hübner sets up his first high-end AirBnB in Zurich, Switzerland, as one of the first Airbnb hosts in Switzerland. Establishing his vision to merge an apartment's privacy and exclusivity with a hotel's service and quality standards.


The struggle to replace human work with machines

He quickly identified, that a hotel delivers excellent margins but the overhead costs often eat up the profit. After several attempts with Homematic and FileMaker®, Alexander seeks for help to make his vision of a fully automated 5* hotel alternative become reality.


The impossible search for the computer genius

Exhausted from some rather strange meetings with hard- and software professionals, someone finally takes Alexander's hand, and he meets his first co-founder in unexpected circumstances: at the gym. Renato joins the team as the fittest nerd ever and implements the vision to create the tech-enabled accommodation of the future.


A meeting beyond expectations

Madeleine was probably the only person Alexander didn't meet for a business purpose. Seeing Madeleine's out-of-this-world sales talent convinced him that Madeleine was the missing part of his team. It took him "only" two years to "sell" the idea to her. Madeleine is not only a gem herself but also came up with the name "Le Bijou" while she jogged around the Eiffel Tower in Paris together with Alexander (true story).


The second apartment and celebrity guests endorsements

Le Bijou opens its second apartment, visited by Apple Co-founder Steve Wozniak, who calls Le Bijou "The most outstanding hospitality experience of his life." It was more than just a nice review, it was proof that we are on the right path. His tweet during the release of the apple watch even made our web hosting crash.


Units 3, 4, 5, and more

We opened apartments three, four, and five and worked hard to make the business easily scalable, which was not easy after hearing the word "no" more than you could imagine. But as an old saying goes "“It always seems impossible until it is done.”


We did it our way.

Growing a business is easy. You just go to a bank and ask for a loan? The answer is: Hell no! We onboarded our first investors with the help of lucrative yields and a bold vision to raise our bonds.


Double-digit growth and the first big revenues

After pushing hard to open new large units, we could grow double-digits for the first time. The revenues quickly grew beyond CHF 1 M and would catapult Le Bijou to a rising star in Swiss hospitality.


30 days or less; our 1 M bond issue

We raised the first significant external investment, and the Le Bijou Bond 01/2016 was born. It took us 30 days or less to raise CHF 1 M. The investors are still with Le Bijou and invested throughout the coming rounds.


Further growth, the closing of the second bond

We opened a couple of new units and sold out the second bond issue. Le Bijou was covered in Neue Zürcher Zeitung, Tages Anzeiger, SRF, National Geographic and more than in 10 other large-scale media.


Credit Suisse and other co-investors

We closed the first property development deal with Credit Suisse, followed by other co-developments with two of the largest Swiss real estate companies.


Attracting international luxury brands

After serving thousands of tourists in only a few years, Le Bijou quickly grew to a team of 60 people and expanded its offering to high-end events for customers like Google, Uber, UBS, Credit Suisse, Gucci, Rolex, Chloé, Adidas, Hugo Boss, American Express, Samsung and many more...


Not everything is fake news: our increasing visibility.

Sunday Press writes, "A media coverage big hotel chains can only dream of," and it is true, we got covered in major articles from New York Times, Forbes, Bloomberg, CNN, USAToday, The Washington Post to local media like NZZ, Swiss Radio & Television (SRF), Tagesanzeiger, Blick, Bilanz, der Bund, Handelszeitung, and many more...


Swiss Economic Award

After the second invitation and nomination to the Swiss Economic Award, we finally decided to participate and made it to the final.


A holistic approach: The Le Bijou Owners Club

We are constantly looking for the next innovation. Giving our investors a more meaningful part of our business was a logical next step. We didn't know that this model would attract people beyond our beliefs.


A successful model that continues

We believe that the community model is the future of Le Bijou. After quickly closing the fundraising for our Zurich franchise, we continued our expansion in Lucerne, one of Switzerland's highest-performing touristic markets and successfully raised more capital.


"A Swiss Hotel Thrives in the Crisis" -

Le Bijou's business model relies on three revenue pillars: tourists, events, and long-term tenants. Two of them were wiped out during the crisis. However, Le Bijou managed to make the best out of it and offered quarantine apartments to guests that got stranded or had to self-isolate. This offering received global recognition and was part of over 3'000 international news articles.


Free "stress relief stays" for healthcare workers.

Le Bijou CEO Alexander Hübner donated his salary to let healthcare workers relax in our apartments free of charge. Other donors followed his example and donated stress-relief stays, which helped add to keep our units busy, maintain the jobs of our staff and protect the investor's capital.


Global attention for the hotel of the future

Le Bijou's innovative approach with uber-like services, contact-less check-ins to a digital butler that fulfills every wish, has proven to be the future model.


New locations and properties

We are looking for new properties and destinations in the largest Swiss cities to meet customer demand.


"The young jewel has grown up." - SRF Eco

Madeleine Hübner, a co-founder of Le Bijou, had the great pleasure of giving the iconic SRF Eco exclusive insights during one of their last broadcasts.


Extending our offer to investors

In the second half year of 2022, we unlocked many new investment opportunities for investors and introduced deal-by-deal opportunities.

About the founders and our fantastic team

Started by three entrepreneurial minds but made great by a unique team of outstanding personalities

Alexander Hübner

CEO & Co-Founder @ Le Bijou

Alexander is an entrepreneur since birth. Prior to founding Le Bijou, Alexander founded and ran a media & advertising company. Alexander’s endeavors in business have been widely recognized by international organizations such as EY Entrepreneur of the year (nomination) and the Swiss Economic Award (finalist).

Madeleine Hübner

CCO & Co-Founder @ Le Bijou

Madeleine is Le Bijou’s sales & communications superstar. She was widely recognized for her achievements with Le Bijou, appearing in Women in Business 40 under 40 (most successful women in business). She studied Art & Design at Parsons in Paris and is fluent in 5 languages.

Renato Steiner

CTO & Co-Founder @ Le Bijou

Renato has over 25 years of experience in delivering technical excellence with an unparalleled customer focus. Before Le Bijou, Renato worked for large corporates such as multinational banks and insurance companies. He studied at NTU (Taiwan) and speaks fluent Chinese.

We have ditched stodgy working methods and hacked the old-school way to run a company.

Le Bijou is managed and operated by a borderless, multi-cultural, dynamic team of international, colorful, and flexible talents working remotely to create what Apple co-founder Steve Wozniak calls the most outstanding hospitality experience of his life.

Using a 21st-century model based on decentralization, flexibility, and cross-collaborations, Le Bijou is wielding today's tools to reduce costs and overhead, work smarter and faster, and push the envelope. Our zip code is Swiss, but we work anywhere and everywhere on creating the lighthouse of innovative, tech-enabled hospitality.

Why invest in Le Bijou

The difference is obvious

Above-market returns

Our innovative partnership offers an easy way to enter the high-end real estate rental market with up to 9.125% return on a fixed income through bond investment and up to 7 - 14% in the equity model (based on past results). We can deliver on these because of our unique business model - we're serving an underserved segment of luxury customers and have barriers in place to prevent the competition from entering our market.

Diversified revenue streams

We don’t rely on any single group of customers. Le Bijou creates tech-enabled homes that transform buildings into cash flow powerhouses. We provide hotel guests, long-term tenants, and top-tier corporates with a unique experience. Hotel clients are distributed across business verticals, countries of origin, and the purpose of the booking - from corporate events to private travels, from individual clients to travel agencies.

Successful during pandemic

During the Covid-19 outbreak, Le Bijou has generated international headlines with its quarantine-apartment offering. International media such as Forbes, Bloomberg, the New York Times, CNN, and many more have reported about the brand. With a shift in income streams, Le Bijou remained profitable for investors. Swiss real estate investments have a very low correlation with global real estate (Credit Suisse), meaning that they are relatively independent of the global dips.

Our investor community

An investment into Le Bijou represents a commitment to an exclusive network of individuals that encompasses innovative thinkers from the co-founder of Apple Computers to CEOs of market-changing companies. But it’s not all business. From cocktail networking to a classic Swiss fondue, black tie to sports days, we like to catch up with our investors regularly to share a little of the Le Bijou spirit.

Hear what others have to say

We have received reviews from tech-icons like Steve Wozniak and international top-tier corporations. Listen to what they say about us, including press appearances in media powerhouses like The New York Times, CNN, Forbes, Bloomberg, NZZ, and many more.


We truly love what we do.

Joining the Le Bijou family stands for more than just investing. We represent a community of like-minded individuals who are deeply inspired by our work. We much rather say no to hyper-growth and following a venture capital trajectory and rather put our hearts into our projects.

We stand for a new breed of entrepreneurs who truly care about our work's impact on society and all aspects of life. This is why people often say that the Le Bijou spirit can be felt in everything we do.


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